Tweet Your Way to Explosive Business Growth
Twitter is used by thousands of businesses and millions of people on a daily basis. If used correctly, this social media platform can make a powerful impact on your bottom line.
Users send 140-character-long messages to the world to convey their thoughts and ideas and to connect with like-minded people. By tapping into this framework, businesses can collect valuable market data, engage with their target audience, and build a raving following of loyal fans.
Like with anything new, many businesses feel intimidated by Twitter and the lingo used heavily throughout it. In order to better understand how it’s set up, think of Twitter as a microblog. It’s comprised of short, disconnected messages through which you can type a short note, link a URL, or share a photo or video.
Users see your tweets and choose to interact with them…or not. If you are familiar with Facebook or LinkedIn, tweets are like short status updates on either of those platforms.
HOW TO USE TWITTER
Let’s first discuss the #hashtag. Although it looks strange, using and understanding the hashtag is not as complicated as it seems. As explained by Tech For Luddites, a hashtag is simply a way to categorize a tweet’s topic(s), which then makes it easier for people to search for other tweets about those topics.
For example, if at the top of the page in the search bar, you typed #iphone (hashtags are not case sensitive), you would find all the tweets from most recent to oldest, about the iPhone. Furthermore, if you were to click on a hashtag in someone’s tweet, it would take you to the same list of search results. Simply put, the hashtag is used as a filing system for tweets and their categories.
Engaging on Twitter is also fairly simple. Looking at the bottom of the tweet, you have three options to act upon.
The very left button is to reply publicly to a tweet. Your reply will appear on your profile timeline and the user who you replied to will be notified and already “tagged.” On Twitter, tagging a username (example @millenefits) is called mentioning. You can mention as many users as you need to, limited to 140 characters.
The middle button is the retweet button. Twitter’s Retweet feature helps you and others to quickly share a Tweet with all of your followers. This is akin to sharing a post on Facebook from one user’s wall onto your own. You can also add a thoughtful message as to why you are retweeting the post.
Lastly, the heart button is to “favorite” a tweet, used similarly to “liking” on on Facebook.
READY TO COMPOSE A TWEET?
Press the “tweet” button at the top of your profile in order to pull up the status box. Now type your tweet!
You can add a photo, a GIF (Twitter has a whole library of usable GIFs, looped image sequences), a poll survey, and you can add your location.
By copy and pasting a link in the status, it will auto-populate and shorten your link, but only after you send the tweet out. All characters of the link will be included in your 140 character count. Add a hashtag to categorize what your tweet is about and attract a like-minded audience to your profile, and you’re done!
TWITTER FOR BUSINESS
Your Twitter profile is a representation of your brand. This is your chance to tell your brand’s story and amass an audience of people that will resonate with your services and follow along with your message.
You first want to make sure that your Twitter profile is branded the same way as the rest of your online presence. Choose a cover photo that represents you or your company, and choose your logo or a professional photo of yourself to convey what your brand is.
Changing the theme color of your Twitter profile within the “Edit Profile” function will help you finalize the branding of your profile. Finally, it’s important to choosing a handle (@name) that is similar to or the same as your usernames on other profiles. Ideally you want your username to be the name of your business.
Next, you need to type a captivating biography. Whether or not you agree with the New York Times that your Twitter Bio is a Postmodern art form, you need to capitalize on the opportunity to explain yourself.
This space is a small, yet powerful place to show the world what your brand represents and whom you serve. Mashable.com points out that Sarah Milstein, the 21st user of Twitter and co-author of The Twitter Book, has the following straightforward advice: “Look at a bunch of Twitter bios, notice which ones you like best, write a bio that imitates those.”Add your website, location, and feel free to use a branded hashtag that you’d like other users to start using!
Establishing your brand on Twitter requires growth of your profile and spreading your ideas. To set the wheels in motion for your brand to take off, here are a few tips for success:
Step 1: Follow your ideal audience, others in your industry (no competition here!), and community members. The idea here is that the users you followed will hopefully follow you back. Don’t follow too many too fast or your account will be flagged.
Step 2: Engage with whom you’re following. Retweet, favorite, and reply to their tweets in order to strike up a conversation and promote engagement. The more conversations and interaction you can start, the more buzz will be generated surrounding your brand.
Step 3: Give value with your messages. Provide helpful tips, thoughtful contributions to a topic, and high quality content to your audience in order to attract them to your brand.
Now that you have a great understanding of the ins and outs of Twitter, the next step is to start talking! Share your value and make an effort to communicate consistently with your audience. Grow your following with thoughtful and engaging tweets and watch your brand reach explode.
What do you think? Are you ready to jumpstart your brand’s Twitter presence?
Millenefits, Founder & CEO